Date & Time:
Vietnam: Saturday, July 25, 2020 10:30am-12pm (GMT+7)
Hawaii: Friday, July 24, 2020 5:30pm-7pm, (HST | GMT-10)
Los Angeles: Friday, July 24, 2020 8:30pm-10pm (PST | GMT-7)
Descriptions of talks and speakers are provided in the next pages.
Register your attendance here: https://bit.ly/2ZbU50E
AGENDA:
10:30 Welcome Featured Talks
10:40-11:00 Managing the Sales Force through the Unexpected Exogenous COVID-19 Crisis
Dr. Nathaniel Hartmann
Dr. Hartmann proposes a framework to help sales force leaders better understand the complicated, immediate, wide-ranging, and severe impact of COVID-19 on the sales force, as well as potential responses. Findings from a review of 35+ practitioner-oriented articles and 8 interviews with sales force leaders are used to validate the framework and share how COVID-19 is impacting sales forces and how sales forces are responding to COVID-19. Considerations regarding managing through uncertainty, long-term consequences, and turning challenges into opportunities are discussed.
11:00-11:20 What’s in it for Vietnam: Playing the Offensive-Defensive Game
Dr. Tung Bui
As Vietnam is being praised worldwide for its success in keeping the Coronavirus at bay, it has the unique opportunity to recover faster from the economic downturn than the majority of the world’s economies. However, Vietnam’s recovery deeply depends on its ability to expand its domestic trade and find a new approach to do business with major economic partners that are currently severely handicapped by the pandemic. This talk advances a number of economic and business strategies to deal with these unprecedented challenges.
Round Table
11:20-11:30 The PAN Group Approach to Recovery and Expansion
Ms. Tra-My Nguyen
With a successful track record of exporting high-quality, organic agricultural products, the PAN Group is facing a dual challenge due to the coronavirus pandemic and the increasing effects of climate change and salinization of rivers. Ms. Tra-My will share her views of how the PAN Group will move forward with its core Farm-Food-Family vision to a number of strategies, to include an increase in R&D and M&A, and an outreach support to its 8,200 farmer-collaborators.
11:30-11:40 Selling to the world in the pandemic era
Mr. Jonathan Moreno
Diversatek Healthcare is a premier supplier of innovative medical products in gastroenterology care. Mr. Moreno came to Vietnam in the early 2010’s to oversee the moving of it manufacturing operation to Binh Duong from Eastern Europe in the early 2010 with the goal to reduce production costs and improving quality. Just appointed as the International Sales Director and based in Vietnam, Mr. Moreno is devising a sales strategy that covers more than 70 countries.
11:40-12:00 Q&A and Discussion
ABOUT SPEAKERS:
Dr. Nathan Hartmann
- Shidler Associate Professor of Marketing.
- Research and teaching interests: Branding, innovation, personal selling, and sales management.
- Winner of some of the most prestigious research awards in the marketing field (e.g., Shelby D. Hunt /Harold H. Maynard Award; 2019) and at Shidler (e.g., Shirley M. Lee Research Award).
Dr. Bui Xuan Tung
- Professor and Chair of Information Technology Management
- Faculty Director of the Vietnam Executive MBA Program
- Matson Navigation Company Chair of Global Business
- Co-Chair of the Hawai'i International Conference on System Sciences
- Director of the APEC-Study Center
- Director of the Pacific Research Institute for Information Systems and Management (PRIISM)
Ms. Nguyen Thi Tra My
- Vietnam Executive MBA Alumna, University of Hawaii, Class of 2007, Hanoi Campus
- Co-founder, Vice Chairwoman and CEO of The PAN Group
- Founder, Chairwoman and CEO of CSC Vietnam JSC
- Hall of Honor Awards, Shidler College of Business, University of Hawaii in 2016
Mr. Jonathan Moreno
- Vietnam Executive MBA Alumnus, University of Hawaii, Class of 2013, HCMC Campus,
- Former Director of the American Chamber of Commerce in Vietnam
- International Sales Director at Diversatek Healthcare
- General Director, Diversatek Vietnam
ABOUT
Shidler College of Business. Established in 1949 as the College of Business Administration, the College was named in 2006 after alumnus Jay H. Shidler, founder and managing partner of The Shidler Group. The Shidler College of Business is renowned for its expertise in international management education and is consistently ranked among the nation’s top 25 graduate schools for international business by U.S.News & World Report. Long recognized for its Asia-Pacific focus, the College is a professional school, offering a wide variety of degree, certificate and executive programs. The College places a strong emphasis on the development of management skills, entrepreneurship and the management of business information technology. The Shidler College of Business is the only graduate program in the State of Hawai‘i accredited by AACSB International. www.shidler.hawaii.edu.
Vietnam Executive Master of Business Education (VEMBA). As Vietnam emerges fully onto the world economic stage, the University of Hawaii Shidler College of Business is committed to deliver its first-rate Executive MBA program that will train, guide, and prepare Vietnam’s top executives who want to elevate their management skills. This two-year, executive format program allows participants living in Hanoi or Ho Chi Minh City, Vietnam to maintain full-time management positions while earning their degree. Students will learn from an integrated, modern curriculum that incorporates core business disciplines with cutting-edge business practices including: management of information technologies, digital transformation, data analytics, innovation and entrepreneurship, Asia-Pacific global business strategy. All classes will be held in Vietnam, with an optional summer study at the University of Hawaii at Manoa in Honolulu, Hawaii, USA. VEMBA program has already proven to be immensely successful in advancing many graduates’ careers for the last 20 years in Hanoi. This year will mark the 14th time that the program is offered in Ho Chi Minh City and the 15th in Hanoi. With the first class VEMBA debuted in 2001, VEMBA has been hosted by the Hanoi School of Business of the Hanoi Vietnam National University, the Foreign Trade University, the International University of the HCMC Vietnam National University, and Phenikaa University under the hospices of the Ministry of Education and Training. With over 800-strong alumni, the program is widely recognized as the best eMBA and AACSB-accredited program in the country with distinguished alumni occupying C-level leadership positions in top companies in the country. VEMBA has been known to have generated a large number of starts-up. http://shidler.hawaii.edu/vietnam
AACSB International Accreditation. The Shidler College of Business at the University of Hawai'i at Manoa is accredited by the AACSB. To achieve and retain AACSB International accreditation, a business school must satisfy a wide range of rigorous quality standards. Although many schools today claim to be fully accredited, the fact is that of approximately 2,500 colleges and universities, only one-third are accredited by AACSB International. There is no national or regional accreditation more demanding or prestigious than AACSB International accreditation. www.aacsb.edu
University of Hawaii
Shidler College of Business
www.shidler.hawaii.edu/vietnam
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Honolulu campus: 2404 Maile Way A-303
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Hanoi campus: Suite 312, Tower C, N04-Udic Complex, Hoang Dao Thuy Street, Hanoi, Vietnam
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HCMC campus: 2nd Floor, 234 Pasteur St.
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